Email Marketing What Is Email Marketing? Email marketing is a digital marketing strategy that allows you to send email messages directly to your email list, a subset of your email list, or a list of email addresses. The purpose of email marketing is to provide valuable information to potential clients and customers, to promote your business, to get people interested in your business, and to become paying customers. Email have been around for almost 50years.In 1971,Ray Tomilson sent the first email.Not soon after,in 1978,Gary Theurk sent the first ever email campaign,which resulted in a sale of $13million.Thus ,changing the face of the marketing. There are 3.9 billion email users globally, which is half of the world population today. Half of the world is on email. Who can use Email Marketing? There is no one use-case for email marketing. Email is the common marketing medium for all kinds of industries like: •Finance and Insurance •Ecommerce •Marketingn a
TYPES OF SEO IN DIGITAL MARKETING: Before we start with types of SEO let’s just first understand what is SEO ? SEO stands for Search Engine Optimization and it is the process of increasing the number of visitors on your site by ranking better on Google SERPs for relevant keywords or search phrases within your domain. WHAT IS SEO? SEO stands for Search Engine Optimization.SEO is nothing but ranking for any particular keyword in the first page of google is called Search Engine Optimization. Why is SEO Important in Digital Marketing? Search engine optimization (SEO) is integral to digital marketing. Every year, trillions of search queries are carried out on the Internet. Most of the time, the intent of these searches is to delve deeper into a subject, research commercial products and services, or find the best product or service for a particular requirement. The Web is nowadays the main point of contact between digital brands and their customers. T